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It’s TCU’s Moment to Shine. Let’s Work Together to Make It Great.

In 2023, TCU will celebrate its sesquicentennial — 150 years of educating leaders to be a force for the greater good. It’s a milestone a century and a half in the making and an opportunity to continue elevating and celebrating TCU on a national stage. We'll look back, look forward and celebrate what makes TCU timeless.

 

Goals & Audiences: Our 150th Year

TCU has identified five key goals to support during the 150th celebrations, along with corresponding key audiences.

Brand Awareness

  • Goal: Celebrate TCU’s position of strength as a national university with staying power and a deep connection to Fort Worth
  • Audiences: General public, Fort Worth community, prospective students and families, alumni, donors, faculty and staff

Values

  • Goal: Publicize and promote refreshed institutional values as the timeless core of TCU and the driving force for a bright future by and for the university
  • Audiences: Alumni, students, faculty and staff

Alumni Engagement

  • Goal: Inspire pride and excitement in alumni affiliation with TCU; motivate them to reconnect with TCU earlier and more often
  • Audiences: Alumni (all ages); graduating students

Campaign Engagement

  • Goal: Energize donors to elevate their engagement during the final stretch of Lead On: A Campaign for TCU
  • Audiences: Alumni (all ages), donors, community and business leaders

Fort Worth Connection

  • Goal: Celebrate and recommit to TCU's connection with the city as the "university of Fort Worth"
  • Audiences: Community and business leaders, families of students and alumni
 

 

The Planning Team

Pulling off a TCU-caliber 150th celebration will take the whole Horned Frog community. To get the process started, leadership enlisted faculty, staff, students and alumni from all corners of the university to serve on the Executive Committee and eight dedicated subcommittees.

Executive Committee: Leading the Charge
Oversees the development and execution of plans and timelines for the celebration of TCU's 150th, including organizing and administering subcommittees, budget and programming

Victor J. Boschini, Jr.
Chancellor

Jean Pickett
Chief of Staff, Office of the Chancellor & President

Kathy Cavins-Tull
Vice Chancellor, Student Affairs

Yohna Chambers
Vice Chancellor & Chief Human Resources Officer

Elaine Cole
Office of the Provost & Vice Chancellor, Academic Affairs

Annie Cowden
President, Graduate Student Senate and Director, BNSF Neeley Leadership

Bill Hartley
Assoc. Vice Chancellor, Marketing

Dr. Omar Harvey
Chair, Faculty Senate and Associate Professor, Geological Sciences

David Nolan
Assoc. Vice Chancellor, Development

Robyn Reid
Chair, Staff Assembly and Social Sciences Librarian

Merianne Roth
Assoc. Vice Chancellor, Communication

Tracy Syler-Jones (chair)
Vice Chancellor, Marketing & Communication

Aisha Torrey-Sawyer
Director, Diversity and Inclusion Initiatives

Don Whelan
Vice Chancellor, Advancement

Joseph Winick
President, Student Government Association

Subcommittees: Boots on the Ground
Function as the celebration’s planning engine, reporting regularly and frequently to the executive committee and to each other

Generates, prioritizes and executes ideas for integrating 150th messaging and programming opportunities within athletics

Co-chairs

  • Julie Austin
    Associate Athletics Director for Marketing & Licensing
  • Cam Fenton
    Assistant Athletics Director for Development

Strategizes, develops and executes marketing and communications to key audiences to advance 150th objectives

Co-chairs

  • Ann Davis
    Director of Communication
  • Megan Murphey-Jones
    Director of Marketing

Ensures that the 150th is inclusive for all of TCU’s diverse communities by liaising with other subcommittees and encouraging participation among traditionally underrepresented audiences

Co-chairs

  • Karen Bell Morgan
    Dean of Students
  • Aisha Torrey-Sawyer
    Director, Diversity & Inclusion Initiatives

Encourages participation in 150th from key internal audiences (like students, families, alumni, faculty, staff) and external constituencies (like elected officials, higher ed peers and the greater DFW region)

Co-chairs

  • Amanda Stallings
    Associate Vice Chancellor, Alumni Relations
  • Michelle Marlow

Promotes and protects official 150th marks and branding by identifying and nurturing appropriate revenue-driving opportunities and goods, reviewing inbound requests for branded materials and liaising with vendors

Co-chairs

  • Deana Cardillo
    Director, Athletics Branding & Licensing
  • Rawn Johnson
    Store Director, TCU Campus Store

Plans university-level 150th anniversary events and manages logistics, keeping the academic and educational focus top of mind, and also reviews and approves programming ideas for unit events (planning and logistics are up to the units)

Co-chairs

  • Amy Estes
    Assistant Director of Community Relations and Special Events, TCU School of Medicine
  • Clark Jones
    Senior Instructor, Department of Biology and Assistant Professor, TCU School of Medicine, Department of Medical Education

Develops, produces and publishes sesquicentennial books

Co-chairs

  • Dan Williams
    Director, TCU Press
  • Mark Wassenich

Develops content for and oversees the logistics and production of assigned large-scale special projects related to the 150th, especially those with a historic focus

Co-chairs

  • Brad Thompson
    Director of Student Activities
  • Leo Munson
    Historian, TCU Retiree

 

Frequently Asked Questions

Questions?

Email TCU150@tcu.edu or keep an eye on TCU Today and your TCU email for more information as it becomes available.